1952 Schwinn Catalog

Original text and images of the 1952 Schwinn sales brochure. The text below, including the prices, are as written in 1952.


1952 schwinn cover

Insist on Schwinn

Zone 1
Retail Ceiling Prices

(OPS Special Order 585 under CPR 7 Section 43 date August 27, 1951)

Model No.

26" Models

Men's and Ladies Description Retail Ceiling Price Zone 1

  • B17 Phantom $84.95
  • B6 Equipped Autocycle $72.95
  • B4 Standard Autocycle $62.95
  • D27 -D77 Panther $69.95
  • D19 -D69 Hornet $59.95
  • D13- D53 Equipped Standard$49.95
  • D12 -D62 Standard $47.95
  • D67 Starlet $64.95

24" Balloon Models

Men's and Ladies Description Retail Ceiling Price Zone 1

  • J30- J80 Juveline $46.95
  • J36- J86 Hornet $5495
  • J87 Starlet $59.95

20" Balloon Models

Men's and Ladies Description Retail Ceiling Price Zone 1

  • J40- J90 Juveline $45.95
  • J46- J96 Hornet $54.95

16" Juvenile Models

Men's and Ladies Description Retail Ceiling Price Zone 1

  • J16 -J66 Bantam $38.95
  • J16 -J66 Bantam (with Cycle-Ai) $43.95
26" Lightweight Bicycles

Men's and Ladies Description Retail Ceiling Price Zone 1

  • W1 -W51 World $53.95
  • W18 -W68 Traveler $69.95
  • C15 -C65 Continental $95.00

24" Lightweight Bicycles

Men's and Ladies Description Retail Ceiling Price Zone 1

  • W24 -W74 World $51.95
  • W25 Traveler $67.95

These prices apply to all states except Arixone, California, Colorado, Idoha, Montana, New Maxico, Nevada, Oragon, Utan, Washington, Wyoming.
Prices subject to change without notice.

Guaranted "As-Long-As-You-Own-It"

1952 schwinn 1 1952 schwinn 2

Only on Schwinn!
Every Schwinn Guaranteed "As-Long-As-You-Own-It"

Schwinn Exclusive

Insist on Schwinn America's Favorite Bicycle!

Only Schwinn can offer these fine quality features that mean so much more in riding pleasure, so many extra miles of safe, dependable service. SSchwinn-Exclusive Quality features are built into every Schwinn Bicycle, regardless of model, size or price-your assurance of finest quality, unmatched value.

1952 schwinn 4

Schwinn Distinctive Design...

Only Schwinn has the exciting beauty...the spectacular design the whole world recognizes as the Schwinn mark of qaulity. There's no other bike like it!

Electro-Forged Frame...

There's super strength in Schwinn's exclusive frame construction... with specially designed head and hanger features that no other bike offers.

1952 schwinn 2

Dur-A-Roll Bearings......

For smoother riding and easier pedaling with these special high-quality bearings... precision made by Schwinn and triple heat-treated for extra hardness and longer wear. Available only on Schwinn!

Tubular Rims...

5 times stronger by laboratory test...yet lighter in weight. There is a striking difference...because Schwinn builds them, they're not available on any other bike!

Long-Life Hubs...

Exclusive Schwinn front hub design with replaceable cups and cones for a smoother ride and long trouble free service... used only on Schwinn Bicycles!

These Exclusive Features,
plus many other special design features on individual models, make Schwinn America's leading bicycle- preferred by 9 to 1 over any other make.

Arnold, Schwinn and Co. 1718 N. Kildare Avenue, Chicago 39, Illinois.

Schwinn Panther


"Boy, what a beauty! Look at that chrome trim and those racy lines- That's for me!

1952 schwinn panther

The Famous Schwinn Panther
You'll love the ultra-modern sleek styling of the Panther. Super rugge and safe too, it's loaded with deluxe features and fine equipment- one of Schwinn's most popular models.

  • Model D-27

See the complete history of the Schwinn Panther.

An Outstanding Combination of Features on One Bicycle!

Imagine, the famous Schwinn Spring Fork, powerful Rocket-Ray headlight, super streamlined Schwinn frame, sleek sturdy chainguard, sturdy luggage carrier, 5-times stronger Schwinn rims, and bright, shiny extra-deep fenders - all in one perfect bicycle. Your choice of several modern two-tone color combinations.

What a thrill to actually own this new Schwinn! Pedal and feel its soft smooth effortless ride. The miles run by when you're on your Schwinn. Drop in to see your Schwinn Dealer today. See his complete line of Schwinn bicycles and ask to see the Panther. You'll want to join the thousands who proudly ride it.

Schwinn Autocycle


The Best Bikes in all the World....

1952 schwinn autocycle

Favorite of many for its streamlined beauty and patented cantilever frame, built-in Fenderlite, streamline tank with built-in horn, sturdy luggage carrier and all the famous Schwinn Exclusive Quality Features.

  • 26 inch Model No. B-6.

Schwinn Standard Autocycle


"I just love my Schwinn... it's so much easier to pedal!"

The ideal bike for those who desire the added advantages of the patented cantilever frame construction without the special equipment. Included are chainguard, built-in kickstand.

  • 26 inch Model No. B-4.
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Schwinn Panther


For Girls

1952 schwinn panther and starlet

Dazzling beauty to dream about! Bright shiny fenders, sparkling two-tone baked-on enamel finish. So easy to pedal too, and the Schwinn knee-action spring fork eliminates uncomfortable road shacks. All the famous Schwinn Panther features too.

  • 26 inch model No. D-77.

See the complete history of the Schwinn Panther.

Schwinn Starlet


It's Americas's Leading Ladies Bike.

A dainty luxurious bicycle, that's completely feminine. White grips and saddle and sparkling colors in fashion-wsise hues. Holiday rose with summer cloud White; Windswept green with Luscious Lavender.

  • 26 inch model No. D-67.

Schwinn Bikes Are Preferred by over 9 to 11!

See the complete history of the Schwinn Starlet.

Over 50 Beautiful Models froms Which to Choose!

Schwinn Meteor


The Standard Schwinn for boys...

1952 schwinn meteor

Finest quality at a price to suit every pocket-book. Feturing Schwinn Exclusive Quality Features, this Schwinn is equipped with the patented built-in kickstand, streamlines chainguard and in fully protected by the famous Long-As-You-Own-It. Guarantee.

  • 26 inch model No. D-12.

See the complete history of the Schwinn Meteor.

Schwinn Meteor


The Standard Schwinn for Girls...
Here's a real beauty at a price that will please your budget. Smooth riding, easy coasting, and safe sure stopping are assured by faultless Schwinn construction. Made with all the famous Schwinn Quality Construction fetures too.

  • 26 inch model No. D-62.
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Schwinn Bikes for every taste in every price class.

"I like Schwinn... I know it's top quality at a price I can afford!"

See the complete history of the Schwinn Meteor.

Schwinn Leader


A fine equipped bicycle at a really attravtive price.

1952 schwinn leader

The Equipped Standard for Boys...
Top-notch quality and sturdy equipment, including shiny-bright truss rods and the powerful torpedo headlight.

  • 26- inch model No. D-13.

See the complete history of the Schwinn Leader.

Schwinn Leader


The Equipped Standard for Girls...
Girls will love the sleek lines and smart styling of this bright new Schwinn. They'll be enthusiastic over the smart truss rods and streamlines headlight that accent the design.

  • 26- inch model No. D-53.

See the complete history of the Schwinn Leader.

"Only Schwinn Offers so many color combination"

Schwinn Hornet


The Popular Schwinn Hornet...

1952 schwinn hornet

"It's a Schwinn for me... I've compared them all and for my money, Schwinn's the best!"

America's Favorite Bicycle
What a combination! Trim dashing lines, superior Schwinn workmanship, and a complete line-up of equipment including streamlined tank with built-in horn, powerful Rocket-Ray headlight, sturdy luggage carrier, and truss rods. No wonder more kids choose the Schwinn Hornet than any other bicycle...and the low price will amaze you. Fully guaranteed As-Long-As-You-Own-It. Ask to see the "Hornet" at your Schwinn Dealer.

  • 26 inch model No. D-19.

See the complete history of the Schwinn Hornet.

Schwinn Hornet


America's biggest buy in girl's bikes!

1952 schwinn hornet girls 1

For Girls...
Elegant styling and complete equipment including streamlined chainguard, tank with built-in horn, Rocket-Ray headlamp, exclusive built-in kickstand, sturdy luggage carrier, and sparkling trim .

  • 26 inch model No. D-69.

See the complete history of the Schwinn Hornet.

Schwinn Phantom


If you want the finest balloon-tired bike money can buy, here it is.

1952 schwinn hornet girls 1

The most beautiful bike in the famous Schwinn line, the Phantom is champion of them all- with deluxe features and complete equipment to thrill the heart of every boy.

*Sturdiest construction, patented cantilever frame
*Best quality fittings and equipment throughout
*Beautifully Finished in sparkling colors and chrome trimmings
*Guaranteed against loss for one year- against defeat As-Long-As-You-Own-It.

You've never seen such a bicycle! Completely equipped with every accessory imaginable to delight the eye of every youngster. Finest Schwinn craftsmanship throughout. The proudest achievement of three generations of experience in designing and building fine bicycles makes the Phantom the most wonderful bicycle any boy can own!

  • 26 inch Boy's model B-17

"My new Phantom sure is a beauty- all the fellows say it's the swellest-looking bike in town!"

See the Colors!

Coach Green and Black.
Light red and Black.

See the complete history of the Schwinn Phantom.

Schwinn 24 inch wheel Juvenile Bikes for Boys and Girls 9 to 12...

Schwinn Hornet


For Boys 9 to 12...

1952 schwinn hornet

Exactly scaled down to fit the younger folks. Equipped with tank and built-in horn, Rockcet Ray headlight, sturdy luggage carrier, chrome truss rods, and all the famous Schwinn-Exclusive Quality Features. A popular and leading choice for those who want a fully equipped, sturdy, bicycle fot the growing boy.

  • 24-inch model No. J-36.

See the complete history of the Schwinn Hornet.

Schwinn Juvenile


For Boys 9 to 12...
A popular priced juvenile model in 24 inch wheel size for the growing boy. Ruggedly built to stand the abuse and hard wear of the younger age. Streamlined chainguard, built-in kickstand, full width fenders, plus all the Schwinn Exclusive Quality Features.

  • Model No. J-30
1952 schwinn hornet girls

What's the Right Age for

Child training authorities agree that bicycle riding develops the child mentally as well as physically. It gives him a sense of independence and builds muscular coordination.

Cycle-Aid training wheels can be attached to bicycles of all sizes, and removed after the child lears to balance. With this added safety feature, even the younger child, from 2 1/2 to 3 years, can enjoy the thrill of owning his own bike.

Schwinn Hornet


For Girls 9 to 12.
Attractive styling and sparkling colors headlight this beautifully equipped girl's bicycle. Luggage carrier, and sparkling-bright fittings and truss rods.

  • 24 inch model No. J-86.

See the complete history of the Schwinn Hornet.

Schwinn Starlet


For girls 9 to 12...

1952 schwinn starlet and juvenile

America's most beautiful juvenile girl's bicycle. Gorgeous pastel colors in gleaming finishes. White grips and white saddle complete the design to make the one truly feminin bike for the growing girl. Rocket-Ray headlight, tank with built-in horn, chrome truss rods, and sturdy carrier. Guaranteed As-Long-As-You-Own-It.

  • 24 inch model No. J-87

See the complete history of the Schwinn Starlet.

Schwinn Juvenile


For Girls 9 to 12...
Smooth styling and sturdy construction combined with reasonable price- finished in attractive shades of mar-resistant baked-on enamel. Built-in kickstand, chainguard, full-width fenders, plus all the famous Schwinn Exclusive Quality Features.

  • 24 inch model No. J-80.

Schwinn is Guaranteed As-Long-As-You-Own-It.

Schwinn Juvenile Bicycles for children 3 to 9...

Schwinn Bantam


For Boys and Girls 3 to 6....

1952 schwinn hornet

An ideal and proper choice for the "first" bike. Small 16 inch wheels are ideal size to fit the little folks. Equipped with Schwinn Cycle-Aid (as shown) it becomes a safe, easy way to learn to ride. Standard equipment includes coaster brake, semi-pneumatic tires.

  • 16 inch model J-16 for Boys.
  • 16 inch model J-66 for Girls.

Schwinn Hornet


For Girls 6 to 9...

Little girls exclaim with glee over the may handsome features of this outstanding girls' bicycle. Smart styling and beautiful bright enamel finish make it a leading model for the little girl. Popular equipment includes horn, tank, truss rods, and headlight.

  • 20-inch model No. J-96.

See the complete history of the Schwinn Hornet.

Schwinn Juvenile


The first Two Wheeler?

1952 schwinn juvenile

For Boys 6 to 9...
Here's the choice for those who want a practical budget-priced bicycle for the little boy. Every part of this sparkling Schwinn was designed for hard use and long wear. Complete with chainguard and built-ib kickstand.

  • 20-inch model No. J-40.

Choose the correct size. The child's first bicycle should fit properly. It is unwise economy for the child to be forced to ride a larger size bike that "he'll grow into". Added weight creates greater hazards, and being unable to touch the ground with his feet and control the bike may result in unnecessary falls for the rider.

Whel the time comes to buy your youngester's first bike- buy the best- buy a Schwinn!

Schwinn Hornet


For Boys 6 to 9...

1952 schwinn hornet and juvenile

Scaled down and fully equipped to delight the younger child. Rugged construction by the famous Schwinn craftsmen so you know it's safe. Fine finish and heavy plate on exposed fittings to withstand hardest wear. Equipment includes tank, horn, truss rods, headlight, and kickstan.

  • 20 inch model No. J-46.

See the complete history of the Schwinn Hornet.

Schwinn Juvenile


For Girls 6 to 9...
Priced to fit the strictest budget, yet beautifully made with every Schwinn Exclusive Quality Feature. Smooth styling and lustrous enamel finish. Sturdily built for toughest long wear.

  • 20 inch model No. J-90.

Schwinn World Traveler


Schwinn craftsmanship throughout... So you know they're safe!

1952 schwinn world traveler

"Gee, Schwinn Lightweights feel light as a feather and ride like the breeze! and they're American made, too

For Sport...Utility...or Touring!
For those who want a fine lightweight bicycle, fully equipped with all the popular accessories. Schwinn caliper hand brakes, famous three- speed Sturney. Archer rear hub, self-generating electric headlight, and roomy saddle bag. Schwinn Exclusive Quality Features throughout in smart styling. Made in America so you know it's the best, with service readily available.

  • 26 inch in adult size model No. W-18.
  • 24 inch in boy's model No. W-25.

Schwinn World Traveler


For Girls...

1952 schwinn world traveler

The same quality features and many popular accessories in the girl's New World Traveler. It's light weight makes it so easy to pedal, and the three-speed gearshift just eats up the hills.

  • 26 inch model No. W-68.

Three speed hubs derailleur, and the famous Sturney Archer hub are available.
Lighting sets are a necessity for night riding. All of the well known makes will fit your Schwinn.

Schwinn Continental


Schwinn makes the World's Finest!

1952 schwinn continental

For Men...
Truly a special quality bicycle with chrome molybdenum frame and fork construction for extra light weight and added strength. Top quality foreign style equipment, includes dural hubs, caliper hand brakes, three-piece crank, chrome fenders, and smooth rolling freewheeling.

  • 26-inch model No. C-15.

Schwinn Continental


For Ladies'...
Ultra smooth, smart continental styling keynotes this fashionable bicycle. Opalescent tones in baked-on enamel with sparkling trim. Finest cheom molybdenum frame and fork construction, equipped with dural hubs, three-piece crank, chrome fenders, hand caliper brakes and free wheeling.

  • 26 inch model No. C-65.

Schwinn World


For Men...

1952 schwinn world

A perfect choice for those who want a fine quality lightweight at a reasonable price. Schwinn quality throughout and fully equipped with chainguard, kickstand, and coaster brake. Hand brakes are available at a slight extra charge.

  • 26 inch model No. W-1.

Schwinn World


For Ladies'...
Smartest styling and fine quality at a popular price. Lightweight construction assures a smooth effortless ride. Equipped with coaster brake and chrome rims.

  • 26-inch model No. W-51.

Schwinn World Juvenile


For Boys 9 to 12...

1952 schwinn world and juvenile

Here is a fine lightweight bike, scaled down exactly for the younger boy. Distinctive adult styling and lustrous finish. Schwinn construction withstands roughest treatment. Equipped with coaster brake.

  • 24 inch model No. W-24.

Schwinn Juvenile World


For Girls 9 to 12...
An ultra smart lightweight bicycle that has become so popular among the younger set. The same fine Schwinn Quality throughout and equipment includes coaster brakes, built-in kickstand, and sparkling finishes.

  • 24 inch model No. W-74.
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Saddle Bags

are added accessory that make touring a pleasure and a joy.

Pedals

For every need including rat trap racing pedals and padded touring pedals.

Write for special catalog showing complete line of Schwinn Lightweight, Clubman, and Racing models.

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